iDM x Arnautovic 2026

The multi-part Instagram series brings Marko Arnautović and Helge Payer into short scenarios built around football, the national team and the World Cup. Familiar situations and dry humour create a natural setting for iDM, keeping the brand clearly present without turning every reel into conventional product advertising.

I handled editing and color grading across the series. The focus was on comic timing, pace and a consistent visual language across the vertical cuts. The result is a flexible social format that can carry different stories while still feeling like one connected campaign.